Google is making an attempt to keep away from an EU antitrust probe by promising that it won’t use Fitbit knowledge for advertising functions.
The online giant introduced its intention to purchase Fitbit for $2.1 billion back in November 2019, but it’s caught the attention of regulators.
EU regulators are concerned that Google will use Fitbit knowledge to further enhance its advertising business. A decision is due to be made on July 20th whether or not to launch a full probe into Google’s acquisition.
“This deal is about units, not information. We respect the opportunity to work with the European Commission on an approach that safeguards consumers’ expectations that Fitbit device data won’t be used for promoting,” Google told Reuters in a assertion.
Nonetheless, even if Google appeases European regulators, the corporate continues to be facing a probe from the US Division of Justice which is anxious about Google getting access to even more personal information.
Gaining again misplaced ground
Google has misplaced ground within the wearables market to Apple and Samsung, but it’s still a section with vital progress potential. The acquisition of Fitbit is a clear sign Google still has confidence in its wearable ambitions.
The hurdles Google has faced in the wearables market haven’t been entirely of its own doing. While Apple and Samsung manufacture their very own hardware down to the chips, Google has relied on third parties.
Google took the method with its WearOS platform which worked so nicely for Android in the early days - Google provides the software, but let other firms handle the hardware. With something as historically fashionable as a watch, it’s an comprehensible method.
Through the years, conventional watchmakers like Fossil and Skagen have jumped on WearOS and there’s a range of fashionable WearOS devices accessible on the market. Nonetheless, they’re all held again by sluggish chips which they - and Google - have little control over.
Qualcomm is the only maker of chips for WearOS units. The most recent processor was the Wear 3100 in 2018, which was a minor improve of the 2100 which debuted in 2016 (the truth is, they even use the same major processor primarily based on an archaic 28nm process.)
Earlier this month, Qualcomm surprised us by asserting the Wear 4100. The processor is the first correct upgrade WearOS has ever received.
The Put on 4100 gets with the occasions and jumps to a 12nm process, which Qualcomm says will present round 25 p.c battery life. We’re additionally getting four A53 CPU cores within the 4100 clocked at 1.7GHz - changing the 3100’s A7 cores, which ran at simply 1.1GHz.
Qualcomm estimates the 4100 will present greater than eighty five percent faster performance than the 3100 on the CPU side. The new Adreno A504 GPU, in the meantime, can be up to 2 and a half occasions quicker than the Adreno A304 in the previous chipset.
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